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"So I feel it's impossible and misleading to talk about stress without acknowledging the fact that he had a very, very close working relationship with the tobacco industry

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Other industry members have mounted similar criticisms, which the World Health Organization has described as "baseless" and "not supported by the evidence." Gagnon declined to comment on whether Imperial Tobacco is considering challenging the regulations in court, but Cunningham of the Canadian Cancer Society notes that tobacco companies have been fighting plain packaging in Canada since public-health officials first put forward proposals in 1994