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Introduction of Cigarette Cards: Carreras began including illustrated cards in their cigarette packets as a promotional tool to differentiate their brand and attract customers

As described in detail in this section, FDA undertook a science-based, iterative research and development process to consider whether revisions to the textual warning statements specified in section 4(1) of the FCLAA (TCA statements) would promote greater public understanding of the risks associated with smoking and then to develop and test paired concordant color graphics to accompany the textual warning statements

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Every individual card can be picked up at a specific location, or can be found in purchased or looted Premium Cigarette Packs